Michaël Deheneffe
Michaël Deheneffe is CRM Consulting Director at Business & Decision. Though well-versed in all data analytics related matters, he is most passionate about what happens at the intersection between IT and marketing. With more than 13 years of experience in consulting and project management in Digital Transformation, he knows exactly how data can improve and guide the customer journey. Find out more about his company at www.businessdecision.be.
You are in great danger…if you think managing customer relations is just about a...
I’m still surprised to regularly meet decision makers that confuse the implementation of a CRM tool with a customer strategy. Don’t get me wrong....
A digital ecosystem, not a potpourri of data and applications
You must have noticed how everything around us is growing into a network. Or should I say, everything is becoming a network AGAIN. Because...
Agile marketing is all about smart technologies
Agile marketing gets talked about a lot these days. A lot of people seem to think that it is just about being fast and...
